Advertising can be focused around many different things. There are lots of various factors that go into creating a highly effective advertising campaign. For example, advertising professionals take into account the age of the potential buyer, the gender, whether or not this demographic has a grouped family etc. One of the primary differences between targeting female and male buyers is the impulse factor.
Studies show, over and over again, that, in general, women tend to be of the emotional type customers whereas men tend to be impulse buyers. This is, as you may imagine, not a solid rule by any means. There are exceptions that prove the rule but, in general, it's fair to state that women buy things predicated on emotional factors and men make purchases based on impulse factors. So, when concentrating on male customers, advertisers concentrate on the impulse urge often.
Point of purchase displays are among advertising targeted to impulse buyers. A spot of purchase display, or POS display, is a display that is designed to catch the buyer's attention at the checkout counter-top. There are a number of things that go in to the design of such point of sale displays, however they are designed around impulse purchasing at the idea of deal counter usually. Retail Fixture Manufactures - Store And Product Displays Cole Graphic Solutions is the northern Metal Products manufactures custom solutions for both the retail and OEM
There are various kinds of POS exhibits including floor screen bins, window shows and counter exhibits. Some of them are wide open cases and some are closed situations. Either way, the primary idea is to craft a screen that uses specific marketing triggers designed to capitalize on the sometimes impulsive dynamics of making a purchase.