Although I've already written a more detailed Worldwide Brands review on Medium.com, I often get questions about why Worldwide Brands has been operating since 1999 and how they can get away with charging as much as $299 for membership to their old fashioned wholesaler directory.
Essentially there are two key reasons:
1. Worldwide Brands has more wholesale products from certified suppliers than anywhere else on the Internet, by a long way.
2. The $299 membership fee actually works out to be cheaper than some alternatives in the long term.
Worldwide Brands has about 16 million products from the 9,000+ certified wholesalers and drop shippers in their directory. That's ten times the number of Salehoo (which has about 1.6 million) and eight times as many as Doba (2 million). This huge scale means lower prices and much more items to choose from - both key advantages for a supplier directory.
There are also a number of exclusive contacts that Worldwide Brands has - suppliers that are not found in other directories.
Secondly, while $299 is a large initial investment - it's actually cheaper in the long term compared to the alternatives. Doba costs at least $30 a month and Salehoo $67 per year.
The biggest reason though is the size of the Worldwide Brands directory - no other directory comes close, that's why WWB is still popular.