You don't understand. Everyone said your business needed a website, so you set one up. But it hasn't changed anything. You don't get a lot of visitors, and the ones you do get leave almost immediately. What gives? It turns out that just having a website isn't enough. If it looks like it hasn't been updated in a decade and you've only half-heartedly attempted to understand SEO, you're not going to get anywhere. The only people who will see your site are probably the few who are already looking for you by name. And even some of them could be put off by bad design. Your website is awful, and you need to rescue it. So where do you start?
Staying Up to Date
Here's the thing about web design: you can't be stuck in your ways. Imagine that you're decorating a hotel, and you choose an interior design scheme that looks like it's from 50 years ago. You don't want to try new things, and you know you have a set of customers who like that sort of thing. But the only people you're attracting are seniors, a customer base that is going to get smaller, not bigger. You need to keep up with the latest trends if you want to keep bringing new people in. It's the same with web design, except that practically no one wants to look at your circa 1999 website. You can check this site to get more information about it.
It's not just how your site looks but what it does too. You might think that your site is nice and simple, or that it's brilliantly flashy and modern, but can visitors actually use it? Your site needs to be smooth, fast and easy to navigate. If people have to sit and wait for the page to load, or they can't find what they're looking for, they won't stick around for long.
Not everything about excellent web design is its overall image when you land. Some things are less obvious, such as search engine optimization. If you're not getting enough traffic to your site, both organic and paid, you need to assess your SEO. Maybe you've attempted to do something about it, but you're not sure what you're doing. You need to have an SEO strategy if you want your website to be successful. So you either need to learn to do it yourself or find someone else to do it.
Hire a Designer
So what can you do to fix it all? We can't all be web design experts. Small business owners don't always have the time or the capability to create and run their site. This is perfectly fine, although you should make some effort to learn how to make simple updates. But if you can't do it yourself, you need to find someone who can do it for you. A web design company can help you save your site and show you how to edit it and keep it updated. They'll take care of everything from layout to SEO.
Of course, you can also fix everything yourself if you have the time to learn. But don't assume that just anyone can jump in and create a great website without trying. If you want to do it all on your own, you need to put the effort in.