A lot of things have changed for guys like me who relied so heavily on Google SEO traffic prior to 2012. Building niche websites and pushing them up the search engine rankings has quickly become a very unstable business model.
This is Sidebar 2. You can edit the content that appears here by visiting your Widgets panel and modifying the current widgets in Sidebar 2. Or, if you want to be a true ninja, you can add your own content to this sidebar by using the appropriate hooks.